Economic Project Quantitative Methods For Business Essay

Economic Project: Quantitative Methods for Business Hannah Williams Quantitative Methods ECON 483: T/TH 9:30-10:50 am FALL 2016 Dr. Augustin Ntembe Table of Contents Abstract 3 Introduction 4 Methodology 5 Findings Results 5 Fit of the Regression Model 5 Regression Equation Calculations 5 Measuring the fit of the Regression Line 6 Moving Averages 7 Correlation Tests 8 Variance 10 F- Statistic 11 Interpretation of Findings 12 Conclusion 13 Appendices 14 Target Yearly Data 14 Regression Analysis Data 15 Sum of squares 16 Moving Averages 17 ANOVA 18 Scatter Plot 19 F- distribution table 20 References 21 Abstract In this study, I present findings to show if there is a causal relationship between advertising costs and sales revenues. The financial data was extracted from the Annual and Financial Reports of Target Corporation, a publicly traded company. I performed several statistical tests with finding that support my hypothesis. I find that advertising cost does positively affect sales. Introduction Advertising attracts and informs current and potential customers about a product or service. Advertising usually increases a company’s sales volume which creates higher profits over time. Yearly financial data was obtained from Target Corporation’s from 2001 to 2015. The annual sales revenues and advertising costs were extracted from the data. The hypothesis is that advertising has a positive effect on sales. The study will examine the following: The correlationShow MoreRelatedEssay on Marketing Research: Primary vs. Secondary Research1195 Words   |  5 PagesResearch â€Å"Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other purpose.† (Burns Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. The paper will further discuss the tools that are used for each approach. 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